Background
In the year 2000, the City of New Haven, Yale University and the local business community joined forces to establish Market New Haven, Inc. (MNHI) – the city’s first destination marketing organization.
For nearly two decades, MNHI remains the sole organization that continually works to promote New Haven’s vibrant lifestyle and leisure attributes, branding it as a great place to visit, live and work.
Our work has been widely recognized as an important catalyst for re-energizing the city, establishing a foundation for continued growth and economic development, driving downtown visitation, and fostering deep local pride among our residents.
Who We Are
Market New Haven, Inc. (MNHI) is a public/private partnership among the City of New Haven, Yale University, Yale New Haven Health and the local business community.
Mission Statement
To create awareness of New Haven’s diverse offerings by promoting the city as a unique and attractive destination with something for everyone.
What We Do
MNHI supports jobs and taxes in New Haven through the promotion of the City’s thriving dining, shopping, entertainment and events scene. MNHI’s comprehensive marketing and communications strategy is designed to drive visitation to generate economic activity.
How We Do It
MNHI employs a range of communications tactics designed to create awareness of New Haven’s diverse offerings.
Branding
New Haven’s tagline positions the city as the ultimate destination for a wide range of experiences, activities and opportunities.
Advertising
MNHI’s awareness campaign targets consumers within a 50-mile radius. Paid advertising includes a mix of radio, out of home, digital, print, broadcast and grassroots.
Public Relations
MNHI’s destination focused PR efforts are targeted to national, regional and local audiences.
Web
MNHI creates content for and manages INFONewHaven.com, the city’s official destination website. The site is a collaboration with Town Green District.
E-newsletter
MNHI creates content for and distributes the monthly INFO New Haven e-newsletter, highlighting happenings throughout the city.
New Haven Restaurant Week
MNHI collaborates with restaurants from across the city to produce the bi-annual dining promotion.
Music on the Green
MNHI produces Music on the Green concerts. The July concerts provide FREE quality programming for residents and visitors.
MNHI Staff
Bruno A. Baggetta
Marketing & Communications Director
bruno@marketnhv.com
Jesse Rubinstein
Marketing & Communications Coordinator
jesse@marketnhv.com
Board of Directors
Robert Hutchison
Board Chair
Vice President
Marketing and Communications
Yale New Haven Health
Toni N. Harp
Director
Mayor
City of New Haven
Paul McCraven
Director
President
ConnCORP
Lauren Zucker
Board Secretary
Associate Vice President for New Haven Affairs and University Properties
Yale University
Agencies
Silverman Group
Creative, Media Buying and Web Services
Lou Hammond Group
Public Relations and Social Media Services
Funders
The marketing of New Haven is made possible through the generous support of:
Super Funders:
Local Business Community Funders:
Local Hospitality Partners:
Social Media
MNHI creates content for and manages the INFO New Haven social media channels on Facebook, instagram and Twitter.